CASE STUDYNBLCA WebsiteCHALLENGE:The National Black Leadership Commission on AIDS (NBLCA) was having trouble getting its message out due to an out-of-date website, a lack of Social Media buzz and poor SEO. SOLUTION:TheLiveBrand helped NBLCA elevate the AIDS discussion to front and center with a social media presence, micro blogging best practices, a refreshed visual identity and a re-designed website. RESULTS:A new re-designed, logically organized site with three key call to actions: PARTICIPATE, GET INVOLVED and LEARN as well as strong social media capabilities. The National Black Leadership Commission on AIDS (NBLCA) was virtually invisible. They’re website was out-of-date. They were losing traction in National awareness and they didn’t know where to turn. Until NBLCA tapped theLiveBrand to help with an effective and integrated digital strategy. LIVE SERVICES MAKE THE DIFFERENCE.By engaging LiveListening, LiveInteracting, LiveVisualizing and LiveEngaging services, NBLCA is going stronger than ever. The site collects success stories as easily as donations. HEALTHY RESULTS.C. Virginia Fields President/CEO of NBLCA, stated, “theLiveBrand has provided us with a great website. Thanks to them, we have a presence on FaceBook and Twitter, and we’re much more effective in prompting the AIDs discussion and getting action on a national scale. They delivered exactly what they promised. TheLiveBrand brought us smoothly into the twenty first century. Thanks, guys.” SEO IS KEY.Eddie Field, theLiveBrand Chief Technical Officer, adds, “Check out NBLCA in Google. They come up first now. When I help a company like NBLCA with SEO I really feel like I’ve done a good thing.” AWARENESS ABOUT A CRITICAL ISSUE? JUST THE BEGINNING.Greg Duell, theLiveBrand President, Founder and Chief Creative Officer, added, “NBLCA was a pleasure to work with. They really wanted to know how we could help them engage the power of Social Media to raise awareness about a critical issue and to position themselves as leaders in the conversation.” THE NATIONAL BLACK LEADERSHIP COMMISSION ON AIDS IS A LIVEBRAND.Become a LiveBrand like NBLCA. CONTACT US NOW. |
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