CASE STUDYGreen Fox RealtyCHALLENGE:Launch a new real estate company in the middle of a real estate depression. SOLUTION:Develop a brand with attention to social media best practices by engaging LiveBranding services from theLiveBrand. RESULTS:A new company that’s making it with an engaging brand and social media best practices powering the way. Aaron Lee is a realtor with a vision. He looked around the real estate industry and decided he could provide customers with a better home buying and selling experience. With his realtor experiences, a name and a great deal of enthusiasm, he engaged theLiveBrand to perform a full spectrum of services. “The guys really worked hard with me,” Founder and President of Green Fox Realty Lee stated. “I love the feeling the site has. From my blog to my Facebook page, the social media elements are a big deal to me. I’m really pleased with where we are today.” LAUNCH AND LIVE.Lee engaged theLIVEBrand to develop an identity, a website, content and a brand as well as to guide him through social media best practices. Or what theLiveBrand calls LiveListening, LiveInteracting, LiveVisualizing and LiveEngaging services. Greg Duell, President, Founder and Chief Creative Officer of theLiveBrand added,” Aaron really challenged us. He’s a guy who came to us really wanting to explore how social media could make his company succeed. I wish all our clients were like that.” THE ABCs of SEO.Eddie Field, Chief Technical Officer, continued, “I think Aaron’s use of blogging, Facebook, YouTube and other social media are helping him engage with his customers. One of the keys for Aaron is going to be how fresh he can keep his content for search engine optimization We developed an Ask the Expert section of his site that’ll give him an opportunity to have new things posted every day and keep his site active in the online conversation.” THERE’S A GREAT STORY HERE.Charlie Iachetta, Creative Director, Copy, said, “Aaron has a great story. Truth, Justice and Real Estate. That’s what the Green Fox is all about. Go get them Aaron.” Duell concluded, “Aaron has fans. Or what we like to call in the world of social media, an active brand ambassador network. With brand ambassadors on his side, there’s no telling how far his company can go.” GREEN FOX REALTY IS A LIVEBRAND.Let theLiveBrand bring your brand to life. CONTACT US NOW. |
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