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EXPERIENCE ASSESSMENT
Through surveys, reviews, interviews and multiple diagnostic tools, we examine and analyze the current experience associated with your company's product or service. What is the sentiment surrounding your brand? What are people saying about your product? What is the perception? People are talking. Do you know what they're saying?
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SOCIAL ASSESSMENT
What affect does your brand have on society; on the world at large? Does your company have any impact at all? In this day and age people are more aware of a world view than ever before. Is your brand having an impact on the world or at least your portion of it? Do people view your company as having this impact/influence. We examine your brand's impact and give you the tools your company needs to impact society.
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BRAND PROGRAM
We look at the DNA of your company. We examine your products, your services, your leadership, your corporate structure, your work environment, your needs and your customers' needs. Like it or not, all of these and each of these affect your brand. We examine your company from top to bottom; from front to back. We examine each and every conduit you have used, are currently using and are planning on using looking for consistantly and clarity of message. Many companies are speaking through cross-channel communication but few and far between are conveying the same message.
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DIGITAL MEDIA
Facebook users recently spent 13 BILLION minutes on Facebook in one month. People are communicating online today more than ever before. Are they talking about you? Are you listening? Are you involved in the discussion? We identify and engage your companies current or potential biggest and/or most "vocal" fans. We dialogue with them finding your brand's strengths and weaknesses; high spots and low spots. We then connect you with these ambassadors allowing their input to help shape your product/service. Think of them as your own personal R and D and focus group all in one.
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MONITORING
and CONTRIBUTING
The old way of advertising is talking. Somewhere came along the focus group. However, today with Web 2.0 and Social Media. There are times to engage and there are times not to engage. We provide your team proper guidelines on when to chime in and when to listen. We equip and train your team with the resources needed to continue the dialogue and take it to the next level. The tendency most companies are wrestling with today is trying to CONTROL the discussion; dictating the impression, dictating the experience, controlling what is said about your brand. Because of the unprecidented growth of the online community, companies no longer have that control. Like it or not, the consumer is impacting the discussion. Don't fight the discussion. Join it.
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OUTCOMES and ROI
The Live Brand is all about affecting YOUR brand. The ultimate goal is the growth of your company. Successfully engaging your customers (and making them ambassadors, allies and colleagues) provide your company with an unparalleled resource. Its all about moving the line; pushing sales; creating happy customers; fostering positive experiences.
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