Time to Get Organized with Social Media Marketing
Zeke Camusio
Zeke Camusio provides a very succinct, very practical "how-to" approach for companies to get their feet wet with Social Media and Social Media Marketing.
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The Five Pillars of Social Media Marketing
Ben Wills
Great summary of the basic requirements which must be met to even have a presence in the Social Media space and to truly master Social Media Marketing.
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Josh Bernoff says social media marketing on rise.
Josh Bernoff
"In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement "we will increase budget for interactive(social media marketing) by shifting money away from traditional marketing."
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Top 10 Guidelines for Social Media Policy
Shift Communications
How can corporate employees’ participation in Social Media be dealt with and managed in a way that liberates them — without putting the company at risk?
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Social Media Conversations You Should Care About
Nathan Gilliatt
Do you monitor social media for mentions of your brand? Is that all you're looking for? If so, you're just getting started. You'll get more out of your listening activities if you cast a wider net.
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Social Media Wants You
Charlene Li
Excellent insight, advise for the bare minimum for companies, businessess, services to engage in the Social Media space.
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Twitter Confirms Paid Pro Accounts on the Way
Dan Frommer
More revenue for Twitter on the way: The company confirms -- for the first time we've seen, at least -- age-old theories that they'll sell commercial accounts to power users or companies using Twitter.
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Things Social Media Marketing Pros Should Do
Adam Singer
In a fragmented media society, where attention is a scarce resource, the value of good social media marketers and marketing agencies just keeps increasing. With that in mind, I was thinking today it might be helpful if I share some things new marketers could do when entering the industry to give themselves the edge against the competition. These are of course in addition to doing an outstanding job on client work and gaining experience over time.
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