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5/27/2009 9:48:32 AM
by: Greg Duell
Mass media will have to change significantly as a result of many converging factors, which isn’t news to most of us. Namely, the prevailing truths in the attention economy, more new digital media art forms than we’ve ever seen in the history of the
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5/28/2009 9:48:32 AM
by: Greg Duell
In the attention economy, TV doesn’t have our attention like it used to. Other interactions are much more compelling and relevant to real life.
The age of contrived entertainment is certainly shifting. The s
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3/15/2009 9:48:32 AM
by: Greg Duell
Ultimately, we move general consumers through a journey, to use a baseball analogy: from spectators to fans to players. The idea is that from people who may have experienced something in the world, we convert them to deeper believers in that idea,
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11/7/2008 9:48:32 AM
by: Greg Duell
The new digital technologies are shifting the way everyone works. Digital demands a new breed of creative thinker. Interactive creative teams used to be well defined and separate. Teams are more and more comprised of blurred roles. Industry voices
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11/22/2008 9:48:32 AM
by: Greg Duell
The current digital channels are enabling communities to flourish based upon a shared passion, not geography. As participants in these communities, many of us actually make efforts to meet each other in real life or just connect digitally.
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